Nzinga Shaw is currently the chief diversity & inclusion officer and concurrently serves as the senior vice president, community for the Atlanta Hawks & Philips Arena organization. She is the first person to hold the CDIO position in the National Basketball Association and for all 122 North American professional sports teams. Shaw serves as a member of the Executive Committee and provides guidance to the leadership team to engender inclusion in every facet of the business. Shaw has developed a strategy to embed equity in all programmatic activities, governance and daily administration of the organization. She is focused on building a foundation that will advance this strategy as a core component of the Atlanta Hawks brand, and to drive the business. This initiative extends to fans, customers, community partners and to every employee within the workforce.
Prior to joining the Atlanta Hawks, Shaw has been at the forefront of leading organizational change through diversity. She served as senior vice president of diversity & inclusion at Edelman, the world’s largest and most profitable public relations/integrated marketing agency. While leading diversity at Edelman, Shaw was also the senior vice president of human resources for the southeast and southwest regions. For the past 15 years, she has worked as a human resources practitioner at ESSENCE Magazine, the Yankees Entertainment and Sports Network, and the National Football League. Recently, Shaw was appointed by the NBA to serve on the Global Inclusion Council. The GIC provides strategic guidance and serve as a catalyst for the league-wide diversity and inclusion strategy, drives an inclusive and innovative culture and increases the economic value of the NBA League office and teams. Shaw created and curates Hawks MOSAIC (Model of Shaping Atlanta through Inclusive Conversations) which is a solution-based symposium that brings together local Atlanta leaders and business owners to discuss issues related to diversity in sports. Shaw is also credited with pioneering the Hawks’ Unity Weekend which celebrates the different cultures and backgrounds of fans, players and team employees. The Atlanta Hawks & Philips Arena won the 2017 Cynopsis “Social Good” award for their Unity Weekend efforts.
Shaw is a recipient of several industry awards including Sports Business Journal’s “Forty Under 40” award, Sports Business Journal’s “Game Changers” award, Atlanta Business Chronicle’s “40 Under 40” award, Atlanta Business Chronicle’s “Women Who Mean Business” award, The Network Journal “40 Under Forty” award, the Network Journal’s “Top 25 Most Influential Black Women in Business” award, PR Week “40 Under 40” award, AOL’s “MAKERS” award, National Medical Fellowships “Diversity Excellence Leader” award, the Society for Diversity’s “Innovation and Inclusion Leadership” award and the Council of Urban Professionals “Breakthrough Leadership” award. Shaw was selected by 39th United States President – Jimmy Carter to serve a 3-year term on the Board of Councilors of The Carter Center. She is also on the Board of Directors of Microsoft’s youthSpark initiative, the Georgia Chamber of Commerce (GCC) and the GCC Diversity Council, and ADMAG – Atlanta Diversity Management Advocacy Group. Shaw is currently in Leadership Atlanta and the Regional Leadership Institute. She is a member of Delta Sigma Theta Sorority and is an alumna of Spelman College (BA), the University of Pennsylvania (MLA) and was a study abroad scholar at Oxford University in the United Kingdom.